AURA signs national distribution agreement with Purity Life Health Products

AURA Nutrition signs agreement with Purity Life, Canada's largest health food distributor

Full range of AURA Nutrition products to be carried and distributed across Canada

AURA™ Nutrition is extremely proud to announce a new partnership with Purity Life, Canada's largest health food distributor. Purity Life has committed to adding AURA"s full range of products to its catalogue, which currently includes over 10,000 SKUs and serves 8,000 doors, including over 2,300 natural food stores. This partnership will give AURA Nutrition truly nationwide reach thanks to Purity Life's warehouses in both Acton and Vancouver, with a third warehouse planned for Calgary.

Founded and based in the Vancouver area, AURA Nutrition debuted in Fall 2018 and quickly built a loyal and dedicated community of women who made its launch product, AURA Complete Protein, part of their everyday wellness routine. Since then, AURA has release the next two elements of their made-in-Canada- range, AURA Plant Based Protein and AURA Collagen Creamer with MCTs. Each has been developed by experts and is formulated and portioned with the everyday female athlete in mind.

"The whole team at AURA is extremely proud to be represented by the leader in Canadian health food distribution," said Chris Ongkiko, AURA Nutrition VP Customer Development, and now CEO. " Purity Life is known across Canada as being a high value partnership will be the cornerstone for our ability to effectively deliver our customers across the country."

With 35 years of ethical, family-owned and operated success, and offering overnight delivery across Canada, Purity Life will help bring AURA Nutrition's every-growing range of high-quality products to support lifetime journeys in good health.

"The partnership with Purity Life is huge step forward and validation of the vision we have for AURA Nutrition," said Kate Marshall VP Marketing. " AURA Nutrition only launched a handful of months ago, but we have already built an incredible community around our brand.

With Purity Life, we look forward to supporting the wellness journeys of females across the nation. Everything we have done thus far has been with the vision to increase the accessibility to health and wellness products for the everyday female athlete. The time is now. We are so excited."

With three products currently available and a number of new products in development and testing by AURA's team which encompasses every day and elite athletes, active moms, and nutritional specialists, there will soon be even more tools to fuel wellness journeys.

AURA Nutrition will be sample and showing its full lineup of products at Booth 601 during CHFA West at the Vancouver Convention Centre February 23 and 24. Visit their booth or find them online at youraura.ca or @yourauranutrition.

Article written by Epicmedia


Paul Done, epicmedia
paul@epicmedia.ca

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