Chris’ history in customer experience in luxury retail operations and consumer goods paved the path to AURA. A new addition to the family means less time for his wife to focus on her own nutrition. Looking for the best supplements for her diet, and coming up short for female-focused needs, motivated Chris to help create a company in that light. You’ll find this growing family camping and on the shores of BC's best beaches, from Long Beach in Tofino to West Beach in White Rock. He makes AURA for Lora and Carter.